This global sportswear brand operates via offline and online stores and provides a full range of apparel and gear for multiple sports.
Challenges
Global sportswear brand wanted to engage consumers in stores to drive revenue. During peak hours, consumers had to wait for store associates to help check stock availability of shoes in preferred size and color, which resulted in poor service.
Spread of Covid-19 exacerbated the situation, forcing brands to close stores globally and resulting in revenue loss. As stores reopen post covid, consumers will feel uneasy approaching store associates and vice-versa.
Brand wanted to counter the drop in revenue and elevate their consumers’ shopping experience with innovative technology.
Solution
ViSenze’s Visual Search enables the brand to provide consumers a self-serve shopping experience without having to interact with store associates. This frees up the store associates’ bandwidth to focus on implementing safety measures and other services.
How it works:
ViSenze’s solution is integrated within their consumer app
1. The app has an in-store mode, which when activated, lets consumers scan the shoes on display using a smartphone camera to search for size and stock availability
2. Our service identifies the shoe on display and returns the exact match from brand’s collection along with relevant information
3. Consumers can request to try the shoe or proceed to checkout
4. In case the shoe is not available in store, they can order it online directly
Impact
Our solution resulted in faster checkouts, higher consumer satisfaction, and higher store associates’ productivity, while ensuring a safe shopping experience. In the post-covid world our visual AI solutions can help retailers build trust among consumers to shop carefree.
Read other customer success stories:
Global sportswear brand counters Covid-19 impact with ViSenze’s Visual AI Search solution
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