Interpark is a South Korean online auction and shopping mall where consumers from around the world buy and sell goods and services. The company was established in 1996 and has 20 million members registered and more than 47 million products listed on the platform.
Challenges
Interpark has a huge product catalog on their site that can get overwhelming for shoppers. They needed to provide a better search and navigation experience so consumers can find exactly what they are looking for.
Solution
With Visually Similar Product Recommendation, Interpark consumers can explore similar products to the one they are looking at. These recommended products are shown automatically on every product page, allowing easy browsing and navigation to help shoppers narrow down their choices and increase conversion for the company.
