About eBook

Ecommerce sales rely on your customers finding products that they want to buy. Product recommendations are, therefore, one of the best ways to ensure shoppers discover new products on your site or app every time they scroll.

As your brand starts to scale up, it can become challenging to maintain personalization and build customer relations that don’t feel transactional. This is where AI comes in. Collecting first-party data is the first step to improved recommendations, and 83% of customers are willing to share their information in exchange for a personalized online shopping experience.